Gala RIDA 2023 – GABRIELESQUE PR

INNER CIRCLE - Fashion Campaign for SARTO bespoke Collection

The Gala RIDA is one of the most anticipated events in Romania’s interior design sector, where professionals celebrate excellence and innovation. Hosted by RIDA (The Romanian Interior Design Association), the gala recognized the most outstanding projects in the RIDA Competition and marked the launch of the Lifestyle Design Interior 2023 Album, then in its 7th edition. Over 400 guests from across the country, including leading names in the industry and representatives from more than 20 companies, came together to honor the best in design.

My Role
From strategy to execution, I was immersed in every detail, ensuring this was not just an event, but a milestone for Romania’s interior design industry:
– Crafting the 2023 event concept, ensuring it was aligned with RIDA’s mission to foster collaboration and innovation within the design community.
– Managing budgeting and fundraising, securing vital support from industry brands in exchange for enhanced visibility within the design community.
– Selecting and securing dynamic speakers who brought their insights to the event.
– Leading community management for both special guests and members, ensuring everyone felt welcome and engaged.
– Overseeing the professional competition, coordinating the jury, defining the rules, and managing the application process.
– Handling logistics by coordinating with suppliers to ensure flawless execution.
– Developing and executing the promotion strategy, spreading the word through multiple channels to maximize attendance.
– Securing new partnerships with key institutions like Romanian Design Week, Maison&Objet, and OAR București.
– Measuring results and reporting back to sponsors, ensuring transparency and the effectiveness of the event.
– Writing and distributing the post-event press release to share the event’s success with the broader community.

The result? A celebration of creativity and professionalism, connecting a community of passionate designers and stakeholders while setting the stage for future collaborations and innovation.