The Romanian Interior Design Association (RIDA) stands as Romania’s largest and most dynamic professional interior design association, fostering dialogue and collaboration between architects, designers, established brands, and design enthusiasts. With a mission to elevate the standards of aesthetic and functional quality, RIDA is a bridge connecting professionals and non-professionals in the world of design.

As a pivotal contributor to RIDA’s development, I led the charge on crafting a strategy to expand the community nationwide, solidify the association’s authority in the field, and create financial sustainability through advertising services.

Central to this vision was the launch of a new online platform, designed to showcase thousands of interior design projects across categories like Residential, HoReCa, and Office, with plans to include product design in the future. The platform became a hub where professionals could promote their work, connect with business partners, and explore job opportunities.

The results were immediate and significant: within a month of launch, the platform attracted 58,000 organic visits from 49,000 unique users, while over 70 new architects and designers registered—exceeding a third of the previous site’s user base.

This project embodies the power of connection, growth, and the pursuit of excellence in interior design.

Date: April 2023
Brand: RIDA (Romanian Interior Design Association)
Skills: Brand Strategy, Creative Direction, Project Management, Copywriting